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Loom pricing changes in 2026 after Atlassian

Oliver Eidel 3 min read Updated

Loom’s 2026 billing changes are part of a rolling integration into Atlassian systems. Existing workspaces move to current list prices, annual subscriptions use user tiers, billing administration moves to Atlassian, and the free Creator Lite workspace role is discontinued. The Loom application and recordings remain in place during the integration.

What changed and what did not

Area Before integration After Atlassian integration
Billing administration Loom Workspace Settings Atlassian Administration
Legacy price Could remain on an older rate Moves to current list price on the first billing date after integration
Creator Lite Free limited workspace role Converted to full paid Creator, with a grace period
Monthly billing Exact paid user count Exact count; 100+ users may receive volume discounts
Annual billing Legacy Loom rules Flat price for the user tier containing the workspace count
Loom app and recordings Existing content Atlassian says they remain unchanged during integration

Creator Lite was not the same thing as Loom’s Starter free plan. It was a role inside a workspace: a limited user who could view, comment, and record within Starter restrictions without being a paid Creator. Starter still exists as Loom’s free plan; the role available inside legacy paid workspaces is what is being removed.

Need to see whether the new bill still makes sense? Compare your real recorder count against Chairkick’s pricing in a few clicks. Compare pricing

How Creator Lite conversion works

On a workspace’s integration date, Creator Lite members are upgraded to full Creator status. Atlassian provides a grace period from that date until the next billing date:

  • the converted users are not charged during the grace period;
  • admins can review recent activity;
  • unwanted users can be deactivated;
  • any users left active become paid members on the next invoice.

Before integration, Loom admins can see the Creator Lite count under Admin tools → Billing and export six months of activity under Admin tools → Users → Download Data. After integration, user removal and billing move to Atlassian Administration.

Current prices and annual tiers

The public monthly list prices are $18 per user for Business and $24 for Business + AI. Annual billing advertises savings up to about 17% but charges according to user tiers. Atlassian gives the example that 200 users occupy the 101–200 tier; adding user 201 moves the subscription into the 201–300 tier.

Monthly subscriptions do not use those tiers. They bill by exact paid-user count, with volume discounts available at 100 or more users. Taxes may also appear according to local rules.

What admins should do

  1. Find the integration notice and next billing date.
  2. Check Personal Settings for the “Your Profile is linked to Atlassian” indicator.
  3. Export user activity and identify actual recorders and essential admins.
  4. Remove Creator Lite users who should not become paid Creators before the grace period ends.
  5. Check the annual tier boundary as well as the per-user equivalent.
  6. Review the new subscription and upcoming invoice at admin.atlassian.com/billing.
  7. Inventory and export important videos before making a cancellation decision.

Ordinary recipients of share links are not the same as workspace members. Avoid the imprecise conclusion that “every viewer is a paid seat”; instead, control who needs to belong to the paid workspace.

If the new total no longer fits, first reduce unneeded membership, then compare alternatives using the real recorder count. Chairkick Pro is $9 per recorder monthly or $72 yearly, with ordinary share-link viewers outside the paid seat count and a 14-day trial for new workspaces. The Loom cost guide provides worked examples, and the export guide covers the backup step.


Sources and fact check

Facts were checked August 18, 2026 against Atlassian’s official integration, pricing, billing, and role guide, workspace role documentation, and current Loom pricing.

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