The sticker prices are easy to find. What surprises teams is the gap between the sticker price and the invoice. Here is Loom’s 2026 pricing as listed, and the math that actually determines what you pay.
The plans at a glance
- Starter (free): capped at 25 videos total and 5 minutes per recording. A trial tier, not a plan you can live on — here is what the limits mean in practice.
- Business: listed around $18 per user per month for small teams, billed annually. Unlimited recording, editing, branding, integrations.
- Business + AI: roughly $24 per user per month for transcripts, summaries, titles, and AI editing.
- Enterprise: custom pricing.
Prices shift and volume discounts exist, so treat these as the July 2026 list — always check the current page before you commit.
Why the bill is bigger than the list price
Loom charges per creator, not per team. Three things follow from that:
- You pay for “might record,” not “does record.” Anyone who could need to record — support, sales, the occasional PM — needs a seat, even if they record twice a quarter.
- Dormant seats can bite. Since the Atlassian acquisition, the free Creator Lite tier was removed and inactive accounts have been converted to billable creators. Some teams saw bills jump by an order of magnitude without changing how they work.
- AI is a separate decision. The features most people associate with modern Loom — summaries, transcripts — sit on the higher tier, so the realistic per-seat price is closer to $24 than $18.
A worked example
Say you are a 10-person team where three people record regularly. The safe route — Business + AI seats for everyone who might record — is 10 × $24 = $240 per month, about $2,880 a year. The frugal route is three seats plus ongoing seat administration every time someone else needs to record something. Neither number resembles the sticker price, and the people who only watch the videos are shaping the bill the whole way.
How to pay less
- Audit seats before every renewal and remove creators who have not recorded.
- Match the tier to actual usage, not to features you might use someday.
- Stop paying for viewers. If most of your team only watches, use a tool where that is free.
That last one is Chairkick’s entire pricing model: $15 per user per month, and viewers are always free — you only pay for the people who record. There is a free plan to start, and you can import your existing Loom videos in a couple of minutes.
If you are leaving
Export your Loom videos first, then here is how to cancel a Loom subscription cleanly.