Loom is discontinuing Creator Lite, the free limited role used inside Loom workspaces. For new accounts the role began disappearing after February 2026; existing workspaces lose it on a rolling schedule when they are integrated into Atlassian billing. Creator Lite members are automatically converted to full paid Creators unless an admin deactivates them before the next billing date.
The immediate task is to find the integration date, export recent user activity, decide who genuinely needs workspace membership, and remove unwanted conversions during the grace period.
Creator Lite was a role, not the Starter plan
Creator Lite is often described as “Loom’s free plan,” but that merges two different things:
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- Starter is Loom’s free workspace plan. It currently has a 25-recording library limit, five-minute ordinary recordings, unlimited meeting-recording length, and transcription.
- Creator Lite was a free user role available in legacy workspaces, including paid Business workspaces. It allowed viewing, commenting, and limited recording without the person counting as a paid Creator.
This distinction explains the billing impact. A Business workspace could contain a smaller set of paid Creators and a larger set of free Creator Lite members. Integration converts those limited members into the paid role unless the workspace removes them.
The rolling Atlassian integration
Atlassian’s official guide describes these steps:
- The Loom workspace is placed in its own Atlassian organization.
- Billing and user management move from Loom into Atlassian Administration.
- The subscription moves to current Loom list pricing on the first billing date after integration.
- Creator Lite members become full Creators on the integration date.
- A grace period runs from integration until the next billing date.
- Users left active at the end of that period are included on the next invoice as paid members.
Atlassian says the Loom app, recordings, and settings remain the same as part of the integration. The operational interruption is in how admins manage billing and users, not a transfer that deletes the video library.
What converted users receive
Converted Creator Lite users get the full Creator role, including unlimited recordings and recording length and the workspace’s paid capabilities. That is why Atlassian describes the conversion as avoiding interruption.
It is also why the conversion is billable. The system does not know which limited members were occasional recorders, passive collaborators, old employees, clients, or dormant accounts. The workspace admin must make that decision during the grace period.
Ordinary people who only open permitted share links are a separate category. Watching a shared video does not itself add a person to the paid workspace. The audit should focus on membership and provisioning, not the size of the external audience.
Audit before the next billing date
Before integration, a Loom admin can:
- Open Admin tools → Billing and record the Creator Lite count.
- Open Admin tools → Users.
- Choose Download Data → Download last 6 months of user activity.
- Classify members as active recorder, essential admin, occasional user, external collaborator, dormant account, or former employee.
- Decide who should receive a paid Creator seat.
After integration, go to Atlassian Administration → Directory → Users, open Actions for an unwanted user, and choose Remove user. Confirm the exact organization before removing anyone who may use other Atlassian products.
Keep a dated copy of the audit and the upcoming invoice. If there are multiple Loom subscriptions or Atlassian billing accounts, record the relevant Transaction Account ID so the team does not adjust the wrong entitlement.
Understand the new price shape
Current monthly list prices are $18 per user for Business and $24 per user for Business + AI. Monthly plans bill the exact paid-user count, with volume discounts at 100 or more users.
Annual plans advertise savings up to about 17% and use user tiers. You pay the flat total for the tier containing the user count. Atlassian’s example moves a 200-user subscription from the 101–200 tier into 201–300 when one more user is added. An audit near a boundary can therefore change more than one nominal seat price.
Atlassian also states that integrated customers move to current list pricing and cannot remain on a legacy price. Taxes apply according to local rules. The reliable number is the upcoming total in Atlassian Billing, compared with the current Loom pricing calculator.
A simple seat-review table
| Member type | Likely action | Reason to verify |
|---|---|---|
| Records frequently | Keep as paid Creator | Core product user |
| Administers Loom or billing | Keep the required admin role | Administration may require paid access depending on setup |
| Only receives ordinary share links | Usually remove from workspace and share links instead | Viewing alone does not require paid membership |
| Recorded once months ago | Review activity and future need | Occasional usage may not justify a continuing seat |
| Former employee or contractor | Remove promptly | Dormant membership creates cost and access risk |
| Client invited for collaboration | Confirm whether link-based access is sufficient | Avoid paying for a person who only watches or comments externally |
Do not remove users mechanically from a shared Atlassian organization. Confirm the effect on Loom and any other products, transfer ownership where needed, and preserve compliance records.
If you decide to downgrade or leave
Loom’s current downgrade documentation says videos above Starter’s 25-recording limit remain accessible, but the workspace cannot create another recording until it upgrades or returns to the limit. Paid features such as Engagement Insights and custom branding end; existing Spaces remain but new ones cannot be created; SSO is disabled.
Before changing the plan:
- inventory important videos and where their links are embedded;
- download authorized backups and captions;
- verify files rather than trusting a completed download;
- migrate representative videos and review audio, captions, duration, and privacy;
- replace critical links before the Loom subscription ends;
- save the invoice and dated cancellation confirmation.
The detailed cancellation guide covers both Atlassian-managed and legacy subscriptions.
A recorder-only alternative
Chairkick separates workspace recorders from ordinary share-link viewers. Pro is $9 per recorder monthly or $72 per recorder yearly; viewers can watch, comment, and react from the share page without becoming paid seats. New workspaces receive a 14-day Pro trial with no card.
Supported playable Loom share links can be imported into Chairkick, but the migration creates new links and does not reproduce Loom comments, analytics, Spaces, or permissions. Follow the migration checklist and test a representative batch before deciding. The important lesson is broader than one product: know which people are provisioned into a paid workspace and audit that list before every renewal.
Sources and fact check
Facts were checked August 18, 2026 against Atlassian’s official Loom integration, pricing, billing, and role changes, workspace roles and permissions, current pricing, and downgrade/cancellation effects.