What happened to Loom after Atlassian bought it?
Price increases, a forced Atlassian migration, viewers are no longer free: A lot has changed since Loom got acquired by Atlassian.
Price increases, forced migration
| Before | After | Explanation |
|---|---|---|
| $10-$15/user/month | $18-$24/user/month |
Legacy prices are going away.
Customers have reported legacy Business pricing moving from $10 to $18 per user per month and Business + AI moving from $15 to $24. Loom says existing customers are being moved to current list prices and staying on legacy pricing is not an option. Sources: Loom pricing and billing changes; $10 to $18 customer report; $15 to $24 customer report |
| Free Creator Lite | $18-$24/user/month |
Free workspace roles are disappearing.
Creator Lite let occasional members join a paid workspace without occupying a paid seat. During Atlassian integration, those users are automatically upgraded to full paid Creators unless an administrator removes them before the next bill. Source: Creator Lite deprecation |
| Loom login | Atlassian login |
Loom logins now route through Atlassian.
Migrated users are redirected to Atlassian to sign in, and names, email addresses, profile pictures, and account status are managed there. People who already had both accounts may need to reconcile which credentials apply. |
| Per-seat annual billing | User tiers |
Annual billing now uses user tiers.
Integrated annual plans use Atlassian user tiers rather than charging only for each individual seat. Loom describes this as a flat price for the tier closest to a workspace's user count. Source: Loom pricing and billing changes |
How the integration unfolded
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October 2023: Atlassian announces the acquisition
Atlassian agreed to acquire Loom, pitching async video as a natural extension of Jira and Confluence collaboration. Read the announcement.
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2024: pricing changes for new customers
Loom says it adjusted new-customer pricing in 2024 while legacy customers temporarily kept older rates.
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February 2026: Creator Lite starts disappearing
New Atlassian-managed Loom accounts no longer receive the free Creator Lite role. Existing workspaces lose it on a rolling basis as they migrate.
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Now: Forced migration to Atlassian
Account identity, billing, roles, and administration are being migrated in phases. The exact experience still depends on whether a workspace remains on Loom's legacy systems or has completed integration.
What users say
Authentication errors and missing access.
One paid customer reported that Google login stopped working after integration and that their existing recording library was no longer accessible from the account they could reach.
Redirect loops and a support maze.
Another user described being redirected between Loom and Atlassian login pages, then being asked for a workspace URL they could not retrieve because they could not sign in.
Community discussion: r/atlassian, February 2026
Public mobile links hit a sign-up wall.
A customer reported that repeat viewers of public videos were being prompted to create an account. An Atlassian team member said the sign-up gate applies on mobile and suggested using a desktop browser or creating a free account.
Paid accounts reopened with empty libraries.
One customer said that after the Atlassian migration their paid account appeared to be on the free Basic plan and none of their previous recordings were visible in the library.
Viewers could not play event tutorials.
An event organizer reported a sudden wave of complaints from people unable to play hosted tutorials across browsers, devices, and networks. A later update narrowed the problem to iPhones and iPads.
Locked out, then missing over 100 hours of video.
A paying customer documented weeks of authentication and support trouble. When access was finally restored, they reported that their entire library—more than 100 hours of recordings—was gone.
So what actually happened to Loom?
The short answer: Loom didn't shut down. Atlassian bought it in late 2023 for roughly $975 million, and the product is still running. What changed is who the product is for. Loom grew bottom-up: one person installed it, sent a link, and the viewer needed nothing—no account, no app, no seat. Atlassian's business works the other way around. It sells suites of collaboration software to entire companies, priced per user, administered by IT, and tied to a single Atlassian account.
Once you see that, every change on this page follows the same logic. Legacy pricing is being retired in favor of current list prices because enterprise suites are priced by list, not by grandfathered deals. The free Creator Lite role is disappearing because free riders in a paid workspace don't fit per-seat licensing. Annual billing moved to user tiers because that's how Jira and Confluence are sold. And logins now route through Atlassian because a suite needs one identity system, even if that means migrating millions of accounts that were working fine.
None of those decisions is irrational. But the migration itself has been rough, and the reports above—broken logins, redirect loops, libraries that came back empty, viewers who suddenly hit sign-up walls—come from Atlassian's own community forums, from paying customers. A company that sells to IT departments can absorb that kind of friction, because the buyer and the user are different people. Loom's original audience can't: for a freelancer or a small team, a share link that stops playing on a customer's iPhone is not a migration hiccup, it's the whole product failing.
That's the real answer to the question. The things that made Loom beloved—instant to share, zero friction for the viewer, a price and a plan you could rely on—are precisely the parts being dismantled, because they were growth tactics for a startup, not features an enterprise suite needs. Prices nearly doubled for paying customers, and links that used to just play now hit sign-up walls. What remains is a good screen recorder inside Atlassian's ecosystem, at Atlassian's prices, on Atlassian's terms.
If that trade is worth it for your team, staying is a fine choice. If you're here because you just want the simple version of Loom back—an honest $9, viewers who are always free, and share links that keep working—the comparison below shows how Chairkick stacks up against what Loom has become.
Chairkick vs. Loom.
Simple comparison for teams choosing a screen recorder today.
| Capability | Chairkick | Loom |
|---|---|---|
| Monthly price | $9 per user | $18 Business Chairkick 50% less $24 Business + AI Chairkick 63% less |
| Who needs a paid seat | Recorders only | Paid-workspace members |
| Free allowance | 14-day full-Pro trial, then $9/mo | 25 videos · 5 minutes each |
| Import existing videos | Loom and Cap imports | No import features |
Prices and plan details checked August 28, 2026 against Loom's pricing page. New Atlassian-managed accounts do not support free Creator Lite roles on paid plans; legacy workspaces keep them until migration. External viewers can still watch public share links for free. See Atlassian's migration documentation. Calculate both account states.
Frequently asked questions
When did Atlassian acquire Loom?
Atlassian announced its agreement to acquire Loom in October 2023 and completed the acquisition in November 2023.
Did Loom eliminate its free plan?
No. Loom's separate Starter plan still exists. The discontinued role is Creator Lite inside Atlassian-managed paid workspaces; existing Creator Lite users are converted to paid Creators during migration unless an administrator removes them.
Do people need to pay or create an account to watch a Loom?
Loom's documentation says Anyone with the link videos can be watched publicly, but users have reported a mobile sign-up gate after the first view. People added as members of an Atlassian-managed paid workspace also need paid seats after Creator Lite is removed.
What does Loom cost now?
As of August 7, 2026, Loom lists Business at $18 per user per month and Business + AI at $24 per user per month on monthly billing. Annual billing is cheaper but uses Atlassian user tiers for integrated workspaces.
Can I move existing Loom videos to Chairkick?
Yes. Paste Loom share links into Chairkick's importer to bring the videos into your library without downloading or re-recording them.
Want the simple screen recorder back?
Record in the browser, share a link, and pay only for the people who record.