Loom can feel expensive because the bill is based on paid workspace users, not on how many videos the team records. Its current monthly list price is $18 per user for Business and $24 per user for Business + AI. Annual billing saves up to about 17% but uses user tiers, which can make the next tier boundary as important as one person’s usage.
The current plan ladder
| Loom plan | Public price | Main limits or additions |
|---|---|---|
| Starter | $0 | 25 recordings, five-minute normal recordings, transcription included |
| Business | $18/user/month on monthly billing | Unlimited videos and recording time, basic editing, uploads/downloads, branding removal |
| Business + AI | $24/user/month on monthly billing | Summaries, chapters, advanced editing, generated documents, meeting recaps |
| Enterprise | Custom | SSO, SCIM, privacy, retention, and SLA controls |
Annual equivalents are roughly $15 and $20 per user per month, paid yearly, but Atlassian bills annual subscriptions by user tier. Use the live pricing calculator for the actual total.
Want to see your actual Loom bill? Use the calculator to compare a team’s Loom cost with Chairkick. Run the pricing calculator
Occasional workspace users still count
The expensive case is a company with many people inside the workspace and only a few regular recorders. A person does not become billable merely by opening an ordinary share link. The cost appears when they are provisioned as a paid Loom workspace user.
The distinction has become sharper during Atlassian integration. Loom’s former free Creator Lite role is being discontinued. Existing Creator Lite members are automatically upgraded to full paid Creators on the integration date, with a grace period until the next billing date for admins to remove users they do not intend to pay for.
That can turn a long-neglected membership list into an unexpectedly large renewal even if recording behavior did not change.
AI and annual tiers change the calculation
Starter now includes transcription, so Business + AI is not required merely to read words from a video. It is required for Loom’s current set of automatic summaries, chapters, generated work items and documents, advanced text editing, and meeting recaps. Teams should decide whether those features earn the extra $6 per user each month rather than assuming “modern Loom” always means the top tier.
For annual plans, review the tier boundary. Atlassian’s example puts 200 users in the 101–200 tier and moves user 201 into the 201–300 tier. Removing a handful of inactive users may matter much more near a boundary than in the middle of a tier.
Ways to reduce the cost
- Export the last six months of user activity before renewal.
- Keep essential recorders and admins; share normal viewer links with people who do not need workspace membership.
- Remove unwanted Creator Lite conversions before the post-integration billing date.
- Compare Business with Business + AI based on features actually used.
- Check annual tier boundaries as well as monthly per-user pricing.
- Save the pricing-calculator result and compare it with the upcoming invoice.
For the full math and worked examples, see how much Loom costs.
Chairkick uses a recorder-oriented model: Pro is $9 per recorder monthly or $72 per recorder yearly, and ordinary share-link viewers can watch and comment without a paid seat. New workspaces get a 14-day Pro trial. It may reduce the bill for a small recording group with a large audience, but compare migration, administration, security, and editing requirements before switching. The Loom comparison lays out those differences.
Sources and fact check
Facts were checked August 18, 2026 against official Loom pricing and Atlassian’s pricing, billing, and Creator Lite migration guide.