Plenty of teams like Loom and still feel the bill is steep. It is not your imagination — a few things about how Loom is priced make the cost climb faster than the value does.
It charges per seat
Loom bills per creator. If only a few people on your team record regularly, you are still paying a full seat for everyone who might. That is reasonable at high usage and wasteful when recording is occasional — which, for most teams, it is.
The tier ladder adds up
The entry plan is limited, the Business plan is listed around $18 per user per month, and the features many teams actually want — like AI — sit on a higher tier. By the time you have the plan you need across the people you need, the monthly number is a lot bigger than the sticker price suggested.
Want to see how much your team could save? If most of your users only watch, compare the bills side by side. Compare pricing
| Loom plan | List price | What you get |
|---|---|---|
| Starter (free) | $0 | 25 videos total, 5 minutes per recording |
| Business | ~$18 per user/month | Unlimited recording, editing, branding, integrations |
| Business + AI | ~$24 per user/month | Adds transcripts, summaries, titles, AI editing |
| Enterprise | Custom | Large-org terms, pricing on request |
July 2026 list prices, billed annually — check Loom's pricing page for current numbers.
Viewers can cost you
The most frustrating part: the model centers on seats, and after Atlassian’s changes, dormant accounts have been converted to paid creators. Some teams reported bills jumping by an order of magnitude once inactive seats were counted. You can end up paying for people who barely record — or only watch.
How to pay less
- Audit your seats before each renewal and remove inactive creators.
- Match the plan to real usage, not to the features you might use someday.
- Use a tool where viewers are free. If most of your “users” only watch, they should not be on the bill at all.
That last point is Chairkick’s whole pricing idea: Pro is $9 per user per month, and viewers are always free — you only pay for the people who record. See the full comparison with Loom, or switch in about two minutes and bring your existing videos along.