Choose Loom for general team communication and quick screen walkthroughs. Choose Vidyard when video belongs inside a revenue workflow and needs branded pages, calls to action, viewer analytics, CRM or marketing integrations, and sales-team reporting. Both record and share video; Vidyard’s value appears after a prospect watches, while Loom’s value appears when a colleague understands the message without a meeting.
That distinction also explains the price gap. Vidyard is not merely an expensive recorder, and Loom is not a lightweight sales platform.
Loom vs Vidyard at a glance
| Question | Loom | Vidyard |
|---|---|---|
| Primary audience | Cross-functional teams | Sales, marketing, and revenue teams |
| Core workflow | Record explanation, send link, discuss | Create personalized video, distribute, measure, follow up |
| Free entry | 25 videos, five-minute ordinary recordings | Five recordings/month plus limited AI video capabilities |
| Self-serve paid entry | Business: $18/user monthly | Starter: $89/seat monthly or $59 annually |
| Analytics | Workplace viewing and engagement by plan | Full and team-performance analytics on Starter |
| Integrations | Strong Atlassian adjacency and workplace sharing | CRM/MAP integrations on Teams; broader APIs on Enterprise |
| AI focus | Packaging, editing, summaries, workflows | Scripts, avatars, personalized creation and delivery |
Need a quicker way to compare the price gap? See how Chairkick’s pricing stacks up for teams that just need to record and share. Compare pricing
Vidyard publishes a machine-readable pricing snapshot dated July 2026 alongside its live page. Prices and packaging were checked in August 2026 but should be confirmed before purchase.
Loom is the broader communication tool
Loom works across product, engineering, design, support, operations, and management. A creator records a screen or camera explanation, then sends a hosted page with transcript, comments, and reactions. Its simplicity makes it suitable for frequent, imperfect, internal messages.
Good Loom use cases include:
- bug reproductions and feature demos;
- project updates and handoffs;
- support walkthroughs;
- design or document feedback;
- short onboarding explanations;
- replacing status meetings.
Loom Starter is useful for light usage. Business removes the video and duration limits and adds downloads, basic editing, and up to 4K; Business + AI adds its broader enhancement and video-to-text features.
Vidyard is built around revenue outcomes
Vidyard positions itself for B2B revenue teams. A rep can create a personalized video, place it on a branded page, add a call to action, see engagement, and connect the activity with sales tools. Higher tiers expand team reporting, CRM and marketing-automation integrations, permissions, security, video hubs, and enterprise APIs.
That is valuable when a view should trigger action:
- prospecting and personalized outreach;
- account-based sales sequences;
- proposal or deal follow-up;
- customer onboarding owned by revenue teams;
- marketing videos connected to conversion;
- coaching a distributed sales organization.
If nobody will use the analytics or integrations to change a follow-up, much of Vidyard’s advantage goes unused.
Pricing and free limits
Vidyard’s current pricing lists Free with five recorded videos per month, recordings up to 30 minutes, limited integrations, editing and sharing, 15 AI videos, stock avatars, and three custom avatars. Traditional video hosting is not included in the Free comparison row, so test exactly what remains available and how recorded messages are delivered.
Starter is $89 per seat monthly or $59 per seat per month billed annually. It adds unlimited recording, hosting, analytics, branded share pages, CTA templates, password protection, folders, backgrounds, captions, and scripts. Teams and Enterprise require quotes. The Video Agent add-on is separately priced on Starter at $29 monthly or $24 annually per seat.
Loom lists Starter at $0, Business at $18 per user monthly, and Business + AI at $24. The products are not price-equivalent packages: Vidyard Starter includes sales analytics and branding intended to influence revenue, while Loom Business is a general communication purchase.
Analytics: useful signal or expensive decoration?
Vidyard Starter includes full video analytics and team-performance analytics. Teams adds advanced reporting, while higher packages expand integrations and governance. That can answer whether a prospect watched, where engagement dropped, whether a CTA worked, and how consistently reps use video.
Loom analytics are more naturally interpreted as communication feedback: did colleagues or recipients watch and respond? Its comment and reaction model is useful for collaboration even when no CRM record exists.
Before paying for analytics, write down the decision each metric drives. “The prospect watched 80%” is valuable only if the rep knows what to do next and the organization can connect the view to the correct person lawfully.
Integrations and automation
Vidyard’s Teams tier introduces CRM and marketing-automation integrations, including the sort of systems revenue organizations already use. Enterprise adds unlimited integrations, APIs, ingestion, custom metadata, and stronger security controls. Its Video Agent can create and deliver personalized AI videos in response to buyer actions.
Loom’s strategic integration is Atlassian: Jira, Confluence, centralized administration, and related workflows. It also fits common chat and productivity tools through share links and integrations.
Choose the integration that closes an actual loop. A sales video detached from the CRM becomes another untracked link. A product walkthrough detached from the ticket or documentation becomes hard to find.
AI video versus AI-assisted communication
Loom’s AI focuses on improving and transforming human-recorded communication: titles, summaries, chapters, tasks, filler and silence removal, meeting recaps, and video-to-text workflows.
Vidyard combines human recording with stock and custom avatars, script generation, automated personalized videos, and delivery workflows. That can scale outreach, but it also introduces brand, consent, quality, and authenticity questions. Test a real campaign and review every generated element; do not equate output volume with useful customer communication.
Security and external access
Vidyard Starter includes password protection and standard permissions. Teams adds domain restrictions, custom roles, request-access flows, account history, and IP controls; Enterprise adds SSO and broader controls. Loom offers enterprise governance and Atlassian Guard capabilities at higher tiers.
For both tools, test:
- public, passworded, organization-only, and named-recipient access;
- downloads and forwarding;
- account removal and content ownership;
- data location and retention requirements;
- consent for viewer tracking;
- how an external viewer understands the page and privacy notice.
The best sales analytics are not useful if legal or security teams cannot approve the tracking model.
A lightweight middle ground
If neither a full revenue-video platform nor Loom’s broader pricing fits, Chairkick handles browser recording, unlisted sharing, transcripts, summaries, and timestamped comments. New workspaces receive a 14-day Pro trial; Pro costs $9 per recorder monthly or $72 yearly, and ordinary share-link viewers do not need paid seats.
It does not replace Vidyard’s CRM automation or sales reporting. It fits everyday walkthroughs sent to colleagues or customers. See the Vidyard alternatives guide for more sales and non-sales options, or the email video guide for delivery choices.
Final recommendation
Choose Loom when the organization needs a common language for asynchronous video across many departments. Choose Vidyard when sales-video analytics, branded conversion paths, and revenue integrations are requirements with owners and processes behind them.
If the only requirement is “record my screen and send a link,” test a simpler recorder before buying the sales stack. If the requirement is “show which prospect engaged and trigger the right follow-up,” a generic recorder will not reproduce Vidyard’s main value.